In every recession, organizations find themselves in uncharted waters — after all, no two recessions or downturns are the same. What worked for Company A during the early 2000’s
recession may or may not work for Company B facing the economic downturn ahead of us today.
What organizations can do, however, is identify the patterns and behaviors of the companies that managed to thrive in challenging economic times. Harvard Business Review conducted a year-long study of nearly 5,000 companies and their behaviors in the periods immediately preceding, during, and after an economic downturn.
While 17% of the companies they studied didn’t survive (for a wide variety of reasons), and the overwhelming majority were unable to regain their pre-recession rate of growth, 9% were able to gain ground and outperform competition.
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Written by: Kinney Group | Last Updated:
March 19, 2024
Originally Published:
October 8, 2022
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