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Schmidt Peterson Motorsports Tests Analytics Strategy with Splunk and Kinney Group at Indianapolis 500


Written by: Kinney Group | Last Updated:

July 8, 2022

Originally Published:

June 3, 2016

Splunk and Kinney Group Partner to Back Race Team with Predictive Analytics and Machine Learning for Unique Insights on Track Conditions and Car Performance.

INDIANAPOLIS, IN–Splunk Inc. (NASDAQ:SPLK), provider of the leading software platform for real-time Operational Intelligence, today announced that Schmidt Peterson Motorsports (SPM) partnered with Splunk during the 100th running of the Indianapolis 500. Splunk, SPM and Splunk partner Kinney Group collaborated to analyze real-time operational data for all three SPM race cars.

“With the help of the Kinney Group and Splunk, we were able to gather data that is not readily available with our traditional systems. I am excited by the prospect of what analytics could do for racing in the near future,” said Sam Schmidt, Team Owner, Schmidt Peterson Motorsports.

“Kinney Group is honored to have had the opportunity to support Sam Schmidt and his team during the Indianapolis 500,” said Jim Kinney, President and CEO, Kinney Group. “We are continuously looking for creative ways to utilize the Splunk platform to harness the power of data analytics to give our customers an unfair advantage.”

Congratulations to SPM on a great showing in the Indianapolis 500 and to our partners Arrow Electronics, the team’s lead sponsor, and Kinney Group,” said Doug Merritt, President and CEO, Splunk. “Working with SPM in this historic race is a testament to the flexibility of the Splunk platform. If data can potentially give an edge to an IndyCar, imagine what it can do for car fleets, manufacturing floors, oil rigs and other industrial and Internet of Things applications.”


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Visit the Splunk website to learn more about Splunk Enterprise and Splunk for the Internet of Things.

About Kinney Group

Kinney Group is a cloud solutions integrator harnessing the power of IT in the cloud to improve lives. Automation is in Kinney Group’s DNA, enabling the company to integrate the most advanced security, analytics, and infrastructure technologies as an optimized solution powering IT-driven business processes in the cloud for federal agencies and Fortune 1000 companies.

About Schmidt Peterson Motorsports

Schmidt Peterson Motorsports (SPM) was established in 2001 and is owned by former IndyCar driver Sam Schmidt and Canadian businessman Ric Peterson. Schmidt was paralyzed (quad) in 2000 after an accident during testing at Walt Disney World Speedway in Orlando, Fla. SPM fields cars in the Verizon IndyCar Series, including the Indianapolis 500, and the Indy Lights Series presented by Cooper Tires. SPM is the most successful team in Indy Lights Series history with sixty-five race wins and seven championships. In addition, SPM won the coveted Indianapolis 500 pole position in 2011 for the 100th anniversary and 2016 for the 100th running, and has won five Verizon IndyCar Series races between 2013 and 2015.

About Splunk Inc.

Splunk Inc. (NASDAQ: SPLK) is the market-leading platform that powers Operational Intelligence. We pioneer innovative, disruptive solutions that make machine data accessible, usable and valuable to everyone. More than 11,000 customers in over 110 countries use Splunk software and cloud services to make business, government and education more efficient, secure and profitable. Join hundreds of thousands of passionate users by trying Splunk solutions for free.

For More Information, please contact:

Media Contact
Kinney Group, Inc.
Jake Davis, 317-721-0500

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